Published inBetter Marketing·PinnedMember-onlyA 17-Year-Old Crafted the Best Marketing Email I’ve ReadAnd it has convinced several big writers to write about him — As a writer, I get a lot of emails. Being the owner of a business, I get a lot of LinkedIn messages. And being a human, I am the recipient of an inordinate amount of spam. I’m sure most people reading this are in the same boat. An overloaded mailbox…Writing7 min readWriting7 min read
Published inEntrepreneur's Handbook·PinnedMember-onlyThe Speech That Cost Jack Ma 37 Billion DollarsWho will win the battle of business versus politics? — Thank you for inviting me to this Summit. I am delighted to have this opportunity to learn, discuss, and exchange ideas together with you. With those opening words, Jack Ma’s fortune was changed. How many of us have said words we would later regret? Maybe in anger to a friend…Entrepreneurship6 min readEntrepreneurship6 min read
Published inBetter Marketing·PinnedMember-only7 Marketing Lessons From the Most Swiped Man on TinderThe man with 15,000 matches knows how to build a brand — Most Swiped Man on Tinder. There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. …Writing9 min readWriting9 min read
Published inBetter Marketing·PinnedMember-onlyThe 9 Worst Ads of All Time#3: Inviting people to scam the CEO — Before the public sees an advertisement, it goes through several levels. Usually, there is an advertising agency that presents ideas and concepts. These get approved by various marketing leaders or senior management of the brand. There are plenty of options for quality control and to sense check any campaign before…Marketing7 min readMarketing7 min read
Published inMind Cafe·PinnedMember-onlyFive Lessons About Living Well From the World’s Happiest ManA guide to a more fulfilling life, according to Matthieu Ricard. — Matthieu Ricard has been called the world’s happiest person. This isn't an award given out based on votes on a reality TV show, or to the influencer who gets the most likes on a social media post. …Mindfulness9 min readMindfulness9 min read
Published inBetter Marketing·Sep 7Member-onlyHow Marketers Exploit a Name to Deceptively Influence AudiencesMichael Jordan* says you must read this article — It was a reader's comment that prompted me to dive down the marketing rabbit hole. I had written an article about the use of emotion in advertising, and one reader left a comment asking if I had seen a recent campaign developed by the U.K. cereal brand Serial. Always looking…Marketing5 min readMarketing5 min read
Published inThe Startup·Sep 1Member-onlyHow I Inspired James Patterson and Dr. Ben Carson To Launch a Million-Dollar Scholarship FundConfirmation that writers' craft can seed transformation, inspire partnerships, and change lives — My inbox is usually a minefield of unremarkable messages and spam. However, one early morning last week, as I absentmindedly scrolled through my emails, a subject line shattered the monotony and caught the attention of my sleepy mind. “Your article spurred a Pilot Program between Dr. Ben Carson & James…Writing6 min readWriting6 min read
Published inBetter Marketing·Aug 31Member-onlyHow The Use of Emotion Can Determine Marketing SuccessDo you want to entertain, or do you want to sell? — Do you remember the first time you held your new pet? Or laid eyes on your soulmate? When you were told you had landed your dream job? How did you feel? Close your eyes — but only for a few seconds, as I need you to read on! — and…Marketing5 min readMarketing5 min read
Published inPublishous·Aug 17Member-onlyHidden Gem of Europe: Why I Fell in Love With Kosovo and its PeopleThis pro-American country revealed hidden layers I hadn't expected and changed my perceptions of a travel experience — As I headed to the airport, I had a broad smile and a feeling of warmth and joy I wished I could bottle and keep forever. It was a warmth derived from making friends halfway across the world, the unwavering persistence of the human desire to befriend, overcoming geographical boundaries…Travel8 min readTravel8 min read
Published inPublishous·Aug 10Member-onlyWhy I Broke Down Crying for My Mommy at 28Not every day on holiday is a day in paradise — "I will take your bags, senor." The kind words from the young girl were appreciated while simultaneously embarrassing. I was a fit, reasonably athletic twenty-eight-year-old man, yet my heavy backpack was carried by a girl who looked no older than eight. Feebly, I looked at her. With a weak smile…Travel6 min readTravel6 min read
