#3: Inviting people to scam the CEO

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Dupont advertising a way to suffocate babies? Source: eBay

Before the public sees an advertisement, it goes through several levels. Usually, there is an advertising agency that presents ideas and concepts. These get approved by various marketing leaders or senior management of the brand. There are plenty of options for quality control and to sense check any campaign before it goes live.

Yet still, some of the most idiotic advertisements make it into the public domain — brands both big and small.

Today, we look at nine of the worst advertisements of all time. As there are so many failed ads for us to shake our heads at, this list only includes advertisements that were in print or online. …

A guide to a more fulfilling life, according to Matthieu Ricard.

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By MEDEF — https://www.flickr.com/photos/besoindair/2806307492/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=93113711

Matthieu Ricard has been called the world’s happiest person.

This isn't an award given out based on votes on a reality TV show, or to the influencer who gets the most likes on a social media post. This title was awarded to Ricard based on a twelve-year brain study on meditation and compassion led by a neuroscientist from the University of Wisconsin, Richard Davidson.

His skull was linked up to 256 sensors and scans showed that when Ricard was meditating on compassion, his brain produced a level of gamma waves — those linked to consciousness, attention, learning, and memory — ‘never reported before in the neuroscience literature’, according to Davidson. …

Small sentences with big life lessons.

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Photo by Henry & Co. on Unsplash

Confucius was a wise man. 2500 years after his death, there are endless pages devoted to his philosophy and thinking. Of course, he isn't the only Chinese philosopher — there is Lao Tzu, Dong Zhongzu and many more that have created Chinese proverbs with timeless wisdom and beauty that inspire so many people. A brief, simple, traditional message that gives advice based on practical experience, often in the form of a metaphor, and forms part of the folklore of a culture, passing down through generations.

With Chinese proverbs, there have been imitations and false attributions. As one example, take the famous quote, ‘a picture is worth a thousand words’. Writer Fred R. Barnard coined the phrase when he used it in the journal, Printers’ Ink, however, he called it; “a Chinese proverb, so that people would take it seriously.” …


Ash Jurberg

12 x Medium Top Writer. Hall of Shame column for Better Marketing. http://ashjurberg.com/

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