And it has convinced several big writers to write about him

Flynn Blackie.
Flynn Blackie.

As a writer, I get a lot of emails. Being the owner of a business, I get a lot of LinkedIn messages. And being a human, I am the recipient of an inordinate amount of spam.

I’m sure most people reading this are in the same boat. An overloaded mailbox that is full of clutter and rubbish. So it takes a lot for a cold email to be read and then responded to.

At a guess, I would say I reply to 1% of unsolicited messages. It needs to be special for me to take action. Very special.

17-year-old Flynn…

Who will win the battle of business versus politics?

Thank you for inviting me to this Summit. I am delighted to have this opportunity to learn, discuss, and exchange ideas together with you.

With those opening words, Jack Ma’s fortune was changed.

How many of us have said words we would later regret? Maybe in anger to a friend or family member? Perhaps something to a work colleague? Whatever the words, I am sure it hasn’t cost you billions of dollars and lead to conspiracy theories across the internet asking where you have disappeared to.

But none of you are Jack Ma.

Opening remarks

In which we introduce Jack Ma

Jack Ma is the founder of Alibaba…

The man with 15,000 matches knows how to build a brand

Mr. Tinder, Stefan-Pierre Tomlin.
Mr. Tinder, Stefan-Pierre Tomlin.

Most Swiped Man on Tinder.

There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. Now I had a new one to add to the list of titles I would never achieve (hmm, maybe that’s a new one to aspire to, Most Titles Missed Out On).

The Most Swiped Man on Tinder.

I had to find out more about this guy. Who was he? How did he win the title of ‘most swiped’ and most importantly, what could I learn from him? …

#3: Inviting people to scam the CEO

Before the public sees an advertisement, it goes through several levels. Usually, there is an advertising agency that presents ideas and concepts. These get approved by various marketing leaders or senior management of the brand. There are plenty of options for quality control and to sense check any campaign before it goes live.

Yet still, some of the most idiotic advertisements make it into the public domain — brands both big and small.

Today, we look at nine of the worst advertisements of all time. As there are so many failed ads for us to shake our heads at, this…

A guide to a more fulfilling life, according to Matthieu Ricard.

Matthieu Ricard has been called the world’s happiest person.

This isn't an award given out based on votes on a reality TV show, or to the influencer who gets the most likes on a social media post. This title was awarded to Ricard based on a twelve-year brain study on meditation and compassion led by a neuroscientist from the University of Wisconsin, Richard Davidson.

His skull was linked up to 256 sensors and scans showed that when Ricard was meditating on compassion, his brain produced a level of gamma waves — those linked to consciousness, attention, learning, and memory —…

Old Macdonald had a farm — and saved 250 soldiers

Old Macdonald had a farm. E — I — E — I — O.

It is a nursery rhyme that countless children have sung over the years. And it also played a part in saving over 250 American prisoners of war (POW) during the Vietnam War.

And on that farm, he had a cow. E — I — E — I — O.

It is a tale that is both inspirational and educational. It also shows that just because someone is quiet, it doesn't mean that they lack intelligence.

With a moo-moo here and a moo moo there.

So now…

Do you know what “military-grade” and “superfood” stand for?

Uniformed soldiers standing back to back on a hilltop with rifles drawn
Uniformed soldiers standing back to back on a hilltop with rifles drawn

Have you ever bought a “military-grade” iPhone case? Perhaps you were lured into purchasing a military-grade car?

That phrase really appeals — it seems to indicate something that is strong and sturdy and would be used by the military in any condition. If a case can protect a phone on a tour in Afghanistan, it can survive my dropping it repeatedly on the floor.

Sadly that is not the situation. Instead, military-grade is a phrase that is used and abused by marketers and means very little as it is based on a very loose set of requirements.

Alex Hollings, a…

The power of an excellent biography

Confession: I love Steve Jobs.

I think he is a genius, and I am in the Cult of Mac. Well, mostly, I still won't use a MacBook, but I have everything else — iPhone(s), iPad(s), an Apple Watch, and an Apple TV.

I think Jobs is a marketing and creative genius. I watched him each year unveil the latest product offerings, and I admired his advertising campaigns.

Recently I have been reading a lot of business books. …

There may be more happening in the cockpit than you expect

Attention passengers onboard our Southwest airlines flight to Orlando. We’ve just reached our cruising altitude, and oh…..ohhhh….. yeah!

Planes can fly on autopilot. This allows pilots to take time off to use the restroom or grab a meal. In the case of Southwest Airlines pilot Michael Haak, it’s also the perfect time to watch porn. According to a recent court case, when the plane Haak was piloting reached cruising altitude, he left the pilot’s seat, removed his clothes, and began watching pornography on his laptop. I guess it gives new meaning to cruising altitude.

It started as a consensual prank

Half a billion followers > a multi-million dollar deal

Cristiano Ronaldo holds up a bottle of water.
Cristiano Ronaldo holds up a bottle of water.

As football superstar Cristiano Ronaldo stepped up to the microphone on Monday, June 14, for a press conference, the shares of Coca-Cola were worth $56.10 each.

Minutes later, the price had dropped to $55.20 each. That may not seem like a significant drop. But it represented a decrease of over $4 billion in Coca-Cola’s market value.

And it only took him utter two words to do this.

“Drink water.”

While enthusiasts of H2O (and writers of self-help articles) rejoiced, the marketing team of Coke would have been letting out cries of anguish. …

Ash Jurberg

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