Who will win the battle of business versus politics?

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Thank you for inviting me to this Summit. I am delighted to have this opportunity to learn, discuss, and exchange ideas together with you.

With those opening words, Jack Ma’s fortune was changed.

How many of us have said words we would later regret? Maybe in anger to a friend or family member? Perhaps something to a work colleague? Whatever the words, I am sure it hasn’t cost you billions of dollars and lead to conspiracy theories across the internet asking where you have disappeared to.

But none of you are Jack Ma.

Opening remarks

In which we introduce Jack Ma

Jack Ma is the founder of Alibaba Group, a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. He launched Alibaba, China’s primary e-commerce platform in 1999, and Alibaba’s online payments service Alipay in 2004. …


The man with 15,000 matches knows how to build a brand

Mr. Tinder, Stefan-Pierre Tomlin.
Mr. Tinder, Stefan-Pierre Tomlin.

Most Swiped Man on Tinder.

There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. Now I had a new one to add to the list of titles I would never achieve (hmm, maybe that’s a new one to aspire to, Most Titles Missed Out On).

The Most Swiped Man on Tinder.

I had to find out more about this guy. Who was he? How did he win the title of ‘most swiped’ and most importantly, what could I learn from him? …


#3: Inviting people to scam the CEO

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Before the public sees an advertisement, it goes through several levels. Usually, there is an advertising agency that presents ideas and concepts. These get approved by various marketing leaders or senior management of the brand. There are plenty of options for quality control and to sense check any campaign before it goes live.

Yet still, some of the most idiotic advertisements make it into the public domain — brands both big and small.

Today, we look at nine of the worst advertisements of all time. As there are so many failed ads for us to shake our heads at, this list only includes advertisements that were in print or online. …


A guide to a more fulfilling life, according to Matthieu Ricard.

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Matthieu Ricard has been called the world’s happiest person.

This isn't an award given out based on votes on a reality TV show, or to the influencer who gets the most likes on a social media post. This title was awarded to Ricard based on a twelve-year brain study on meditation and compassion led by a neuroscientist from the University of Wisconsin, Richard Davidson.

His skull was linked up to 256 sensors and scans showed that when Ricard was meditating on compassion, his brain produced a level of gamma waves — those linked to consciousness, attention, learning, and memory — ‘never reported before in the neuroscience literature’, according to Davidson. …


Professional football league owner, producer, philanthropist, and ‘spaceship’ builder

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Can you smell what the Rock is cooking?

If you can, the chances are Dany Garcia is helping prepare the dish. Garcia, who was married to Dwayne ‘The Rock’ Johnson from 1997–2008 and had a daughter with him, is his manager, business partner, and killer entrepreneur.

Her achievements have been instrumental in the success of Johnson both on and off-screen. Most divorces end acrimoniously amidst bitter feuds. In this case, when they divorced in 2008, Johnson asked Garcia to manage him.

Since then, she has become one of the most successful producers in the movie industry, an investor, philanthropist, and just for good measure, a world-class professional bodybuilder. …


A list of books that authors love and recommend

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We all have our favorite books. The ones we return to time and time again. Perhaps we highlight favorite passages in them or use quotes from them to motivate ourselves. We become evangelists of that book and tell everyone we know, you must read this! We give them glowing five-star reviews.

But what about the authors we love? Which books are their most loved? The ones they return to and tell others to read. The books that inspire and influence them.

Below are some of my favorite authors and a book that has inspired them. …


WRITING

This article is entertaining and informative, but there will be better ones you will read today

Picture of a man with a sign that says: “I Need Money for Weed and Beer”
Picture of a man with a sign that says: “I Need Money for Weed and Beer”

How does a small Chinese restaurant in Montreal get featured on the home page of the number one news website in Australia? By being brutally honest on their menu with comments on its menu, such as the ones below.

“The orange beef is not that good. Anyway, I am not a fan of North American Chinese food, and it’s your call.”

I might try the sweet and spicy ribs instead then. What does the owner say about them on his menu?

“Not a huge fan”

It seems we are running out of options; give me some feedback on the spicy beef. I assume the owner would be glowing in his recommendation of this tasty dish. …


And simple actions you can implement to laugh more.

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“The easiest time to add insult to injury is when you’re signing somebody’s cast.”–Demetri Martin

A long time ago, in what seems like a galaxy far, far away, I did stand-up comedy. There were moments of nerves before I got on stage, but the feeling I had when the audience laughed (and occasionally they actually laughed) gave me such a high. I would come running off the stage at the end of a set feeling fantastic.

The smile would stay on my face for days afterward, and I was full of energy. The buzz seemed to last for a long time. I felt fitter, happier and healthier. …


How to market the concept of nothing

Photo of comendian Jerry Seinfeld
Photo of comendian Jerry Seinfeld

Jerry Seinfeld created a show about nothing. It made him millions.

Shoji Morimoto has a whole business based on nothing. It will also make him millions. Although to be fair, it will be millions of yen, which isn’t quite the same value as U.S. dollars.

Who the hell is Shoji Morimoto, and what is his business? I’ll let him explain his services in what was his first tweet to push for clients:

“I offer myself for rent, as a person who does nothing. Is it difficult for you to enter a shop on your own? Are you missing a player on your team? Do you need someone to keep a place for you? …


Skittles the Musical: the first-ever commercial performed as a live Broadway musical

Advertisement for Skittles the Musical.
Advertisement for Skittles the Musical.

Skittles Case Study: The Play

Opening Scene

The curtains open to the Skittles Boardroom. The marketing team sits around a large table with a giant bowl of Skittles in the middle. There is a whiteboard with lots of ideas scrawled on it, many of which are crossed out.

A stressed-out lady, Lisa, is pulling at her hair. She shouts, “the Superbowl is fast approaching. We need a creative, innovative commercial to cut through the clutter. We need something different!”

Gary, the intern, nods his head, “it’s like the Superbowl of advertising,” he says with a huge smile. …

About

Ash Jurberg

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