Published inBetter Marketing·PinnedMember-onlyA 17-Year-Old Crafted the Best Marketing Email I’ve ReadAnd it has convinced several big writers to write about him — As a writer, I get a lot of emails. Being the owner of a business, I get a lot of LinkedIn messages. And being a human, I am the recipient of an inordinate amount of spam. I’m sure most people reading this are in the same boat. An overloaded mailbox…Writing7 min readWriting7 min read
Published inEntrepreneur's Handbook·PinnedMember-onlyThe Speech That Cost Jack Ma 37 Billion DollarsWho will win the battle of business versus politics? — Thank you for inviting me to this Summit. I am delighted to have this opportunity to learn, discuss, and exchange ideas together with you. With those opening words, Jack Ma’s fortune was changed. How many of us have said words we would later regret? Maybe in anger to a friend…Entrepreneurship6 min readEntrepreneurship6 min read
Published inBetter Marketing·PinnedMember-only7 Marketing Lessons From the Most Swiped Man on TinderThe man with 15,000 matches knows how to build a brand — Most Swiped Man on Tinder. There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. …Writing9 min readWriting9 min read
Published inBetter Marketing·PinnedMember-onlyThe 9 Worst Ads of All Time#3: Inviting people to scam the CEO — Before the public sees an advertisement, it goes through several levels. Usually, there is an advertising agency that presents ideas and concepts. These get approved by various marketing leaders or senior management of the brand. There are plenty of options for quality control and to sense check any campaign before…Marketing7 min readMarketing7 min read
Published inMind Cafe·PinnedMember-onlyFive Lessons About Living Well From the World’s Happiest ManA guide to a more fulfilling life, according to Matthieu Ricard. — Matthieu Ricard has been called the world’s happiest person. This isn't an award given out based on votes on a reality TV show, or to the influencer who gets the most likes on a social media post. …Mindfulness9 min readMindfulness9 min read
Published inMoments·6 days agoMember-onlyMy Family's Struggle as Israeli Cousin Speaks OutAn unusual coming out video is tearing apart my family — Damn, this is hard to write. But given the circumstances, that isn't very surprising. After all, there are few more divisive topics at the moment than the ongoing conflict between Israel and Palestine. Everyone from politicians to celebrities to '90s romance novel cover models had their say on the issue…Nonfiction6 min readNonfiction6 min read
Published inHuman Parts·Nov 21Member-onlyLosing My Religion, Under a Secret Cloak of ShameIt's time to be out and proud — My grandparents had life-threatening reasons to hide their identities but didn't. My motivating factor for hiding under my invisibility cloak was embarrassment and shame. Thirty years on, I am still embarrassed and ashamed — but for different reasons. I. I am. I am Jewish. It took me a long time…Religion6 min readReligion6 min read
Published inBetter Marketing·Nov 16Member-onlyHow Black Friday Has Transformed Over Time and What We Can LearnThe history of Black Friday and the modern-day mind tricks retailers are using — It's the most wonderful time of the year. No, I'm not talking about Christmas; I'm talking about the most wonderful time of the year for marketers — Black Friday, the day after Thanksgiving in the United States. It's that time of year when every business you have ever purchased from…Marketing7 min readMarketing7 min read
Published inBetter Marketing·Oct 30Member-onlyHow I Consistently Win Clients Without Ever Pitching (Controversial But Simple Steps)The Pitch-Free Path to Client Success Complete With Controversial Outtakes — Triumphantly, I hit the close session button on Zoom and let out an almighty Woohoo that would make Homer Simpson proud. Had this been my best start to the month of all time? Damn straight. It was the thirteenth, and I had just signed my third new client for the…Business7 min readBusiness7 min read
Published inHuman Parts·Oct 19Member-onlyA Sibling's Identity Journey That Shattered A FamilyTelling the story resurfaced the pain yet gave me hope — I was shocked when my brother died. We were never close, but he was only eighteen, and, to me at least, it was unexpected. What made it harder to comprehend was my sister's role in his demise and how it forever changed our family's dynamics. Last week, I had to…Family6 min readFamily6 min read
