Hi Jenna.

I dont believe there were other ads (although I may have missed them).

Dove posted a short clip on Facebook and it was a 3 second clip which showed a black woman taking off a shirt to reveal a white woman.

Below is what was reported.

Following the removal of the advert, Dove, which is owned by Unilever, tweeted: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.”

In a further statement Dove said: “As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.

“This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

“We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.”

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12 x Medium Top Writer. Hall of Shame column for Better Marketing. http://ashjurberg.com/

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