How Pepsi Helped Disarm Russia (Can McDonald's Help Do Similar?)

Photo by Suzy Brooks on Unsplash

In 1959 an argument between Richard Nixon and Soviet leader Nikita Kruschev led to Pepsi becoming the first Western product sold in the Soviet Union.

But what looked like a political disagreement was a clever marketing ploy designed…

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Ash Jurberg

Ash Jurberg

I’ve been to 105 countries and am welcome back in most. Subscribe to Medium https://bit.ly/3EWjfmX

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