Stefan — thanks for the reminder. That was the very first book Marketing book I ever read (20+ years ago!)

Burger King definitely know what they are doing. I see a lot of complaints here from people saying they are copying McDonalds but it is a super clever strategy. And the way they execute it is great.

Might have to find my old copy of 22 Immutable Laws and dust it off for another read!

Written by

12 x Medium Top Writer. Hall of Shame column for Better Marketing. http://ashjurberg.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store