Stefan — thanks for the reminder. That was the very first book Marketing book I ever read (20+ years ago!)

Burger King definitely know what they are doing. I see a lot of complaints here from people saying they are copying McDonalds but it is a super clever strategy. And the way they execute it is great.

Might have to find my old copy of 22 Immutable Laws and dust it off for another read!

16 x Medium Top Writer. Join my mail list at ashjurberg.substack.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store